LG | HVAC Solutions & Ammunition Ad AgencyArt Direction & Graphic Design08.25
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Present
Working with LG Electronics through Ammunition Agency and Talking Dog Advertising, this project explores a dual-fuel HVAC campaign aimed at increasing product awareness and engagement.
The first phase focused on research-driven strategy and creative concepting, supported by multiple internal and client presentations to shape the campaign’s 360° vision. Execution and production will continue in the next semester as I continue my role as Art Director.
Tools:
Indesign
Illustrator
PowerPoint